I took a swim at lunchtime and TV in the means’ locker room had a business channel on. They were covering, live, Steve Jobs’ presentation of the much awaited New Gadget. Every time Jobs announced a feature or noted a performance parameter, there would be this flurry while various “analysts” and “insiders” pondered what it could mean. One guy noted that it was 30 mins into the speech and Jobs still had not talked price….perhaps an ominous sign. But, honest, there they were, grown men and women hanging on every word of what is, in effect, a press release-cum commercial-cum Nazi party rally. It was hard to get a good look at The Leader, but he seemed to be in better shape than last time around. Some of the back and forth on the panel was completely forgettable, but you have to give these guys some room. Remember the dictum: NO DEAD AIR! So they have to say something, and at times that something is rather banal or even foolish. I just shook my head. I guess I don’t understand the world. The Gadget has the uninspiring name of Ipad, which sounds like something you clean sinks with, or stuff into you jacket to make your shoulders like bigger. Surely Apple could have done better than that. But, Iphone, Ipod, Ipad. Or is it the other way round? I forget. Everybody run right out and buy at least two or three of these things.