Marissa Mayer was brought in as CEO of Yahoo, a move some thought equivalent to letting the fox own, manage, landscape, paint and scrub floors in the hen house. After all, she was a really Big Noise at Google, in fact she was one of the First Few Founders, that little band that began it all. Well, the lady has been in charge for a while now and according to the news today Yahoo is looking a little bit better, in fact, quite a bit better.  MM was on a conference call with financial types and industry ‘observers’, and she laid out a kind of agenda for the next steps.  Yahoo has to move into mobile technology more aggressively, clean up its home page, improve its mail system, and get a whole lot better at search. I’m anything but a financial type and not much of an  observer, but nobody can argue that she’s wrong. I use Yahoo mail because it was the first non-corporate account I set up, and laziness keeps me there. I can’t speak about mobile technology, since making phone calls is about as far as I’m prepared to go. I rarely use search, since I don’t want to be tracked, so I use an engine that promises not to. The home  page is familiar, and they do seem to keep tinkering with it, but maybe it’s time for a redo. So MM is clearing the decks. It’s long term, will cost, and will be disruptive.  But that’s what the Yahooligans wanted, no?

http://www.wired.com/business/2013/01/yahoo-search-2/