Social Media Blog

  • Social media training ready for your review

    Last summer we worked with a team from Audit Services on a comprehensive review of our institutional social media program; we recapped it here. One of the needs identified in the plan was user training for people charged with administering institutionally branded social media sites. Today we’re pleased to be able to allow you to view that training, in a fairly concise and self-paced, PDF-based training module.

    We plan to use this approximately 20-slide training module as the basis for additional training (including some in-person instruction) and brief, topic-specific modules. We’re really interested in your feedback and thoughts about this first public version. We anticipate that this training or something like it will be a prerequisite for those requesting and/or managing official UTMB social media sites going forward. We want to ensure that the training is useful, accessible and not overly burdensome.

    You can access the training here. (PDF, iSpace link)

    Please let us know what you think. Send feedback to social@utmb.edu.

  • Latest tweets no longer at top of your Twitter timeline

    Have you noticed a change in your Home timeline on Twitter? Now, top tweets of interest to you (determined by Twitter) appear at top of your timeline followed by real-time tweets of those you follow. Unlike Facebook, you still see all posts of everyone you follow in real time. Maybe a little algorithm is a good thing.

    From WIRED magazine, What You Need to Know About Twitter’s Algorithmic Timeline

     

  • The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]

    Reposted from HubSpot Blogs – see full blog post

    “So … When’s the best time to post content to social media?

    Unfortunately, there’s no perfect answer. Different businesses may find different days and times work best for them. In fact, timing often depends on the platform you’re using, how your target audience interacts with that platform, the region(s) you’re targeting, the content of your post (e.g. funny or serious), and your goals (e.g. clicks versus shares).

    That being said, there is ample data out there on optimal times to post on Facebook, Twitter, LinkedIn, Pinterest, and Instagram. In the infographic below, we’ve pulled together data and research collected by the folks at CoSchedule from a variety of sources, including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company, and KISSmetrics.

    Think of this data as a general guideline, and use it to help you find the optimal posting times for your business.”

     

  • Social media site registration now here

    If you’ve been following our work, you know registration of new and exitsing UTMB social media sites was one of the recommendations that came out of an internal audit done in August of 2014 (summarized here).

    The target was to have this component (registration mechanism for social sites and site owners) in place by Dec. 31, 2015. The form and process to register all UTMB-related social media sites are now ready: it’s online, simple and and convenient.

    While we’re initially focusing on NEW site requests (we’ll direct any new queries down this path), users may also add their existing sites. (We’re focusing on new sites because many existing sites are already in our inventory, and with a little more development we may be able to save people a bit of additional effort.)

    1) To request a new site (or register an existing one not in the inventory): [Visit this form]

    2) Log in using your UTMB user name and password

    3) Fill out the fields and hit submit

    For new sites, approval will be aligned according to the Guidelines for UTMB Health Social Media Accounts, and against the current inventory of UTMB social media accounts.

    The audit recommended that the Office of Marketing and Communications “develop formal guidelines and best practices to support social media strategy and policy including, but not limited to, terms of use, legal disclaimers, program ownership, monitoring, site/account approval and administration, and site administrator training.”

    For more information regarding the social media audit and UTMB’s social media strategy and guidelines read this blog. Send comments or ask questions at social@utmb.edu.

  • New guidelines proposed to govern social media use and publishing at UTMB

    A new set of guidelines is being proposed to help manage the use of social media at UTMB. The guidelines seek to help  formalize UTMB’s social media programs, provide additional oversight, standards and resources including training.

    The guidelines—which align with practices in use at similar organizations—build on existing policies, will require site registration, and offer publishers much more detail about setting up and maintaining an effective social presence. The document grew from recommendations made in a social media audit conducted in 2014. The audit called for the  Office of Marketing and Communications to “develop formal guidelines and best practices to support social media strategy and policy including, but not limited to, terms of use, legal disclaimers, program ownership, monitoring, site/account approval and administration, and site administrator training.”

    The document is a draft; your input is welcome and appreciated.

    Provide feedback by commenting on this blog post or emailing public.affairs@utmb.edu.

    You can read the full audit results online, and please contact us with questions.

  • This we “Like”: input sought on social media strategy

    Last summer, a team from across the institution worked on a comprehensive review of UTMB’s social media program, looking for best practices, gaps and opportunities. Based on recommendations from the audit, a risk assessment was completed earlier this year. Additional work is planned through 2016, which will include updates to UTMB’s policies, the development of social media training, and new requirements related to site registration.

    One audit recommendation involved the development/update of a comprehensive strategy for UTMB’s social media program. Using core elements from the Texas Department of Information Resources Social Media Resource Guide, a draft strategy document was created. Your input is welcome; once the formal strategy is developed, the institutional social media policy will be aligned and revised accordingly. (See current policy and disclaimer)

    Please review the draft strategy document; provide feedback by commenting on this blog post or emailing public.affairs@utmb.edu.
    You can read the full audit results online, and please contact us with questions.

  • Social media audit paves way for refresh of UTMB’s program

    Late last year, we worked with a team from Audit Services on a comprehensive review of our institutional social media program, looking for best practices, gaps, opportunities. The report was shared with executive leadership and many key stakeholders, and since then we’ve been moving ahead with development and implementation. The project shares many similarities and in many places intersects with our transformative “Web Reboot” project.  

    There were are a few common themes in our audit recommendations, largely centered on formalization of the program, providing additional oversight, creating more standards and policies governing use, and offering more training and additional monitoring. Here’s what it said:

    1) The Office of Marketing and Communications, working with the Office of Information Security (OIA), should conduct a risk assessment of institutionally branded social media sites.  This assessment process should include identifying and evaluating associated risks and developing an action plan to mitigate those risks. (This has been completed.)

    2) Using the DIR Social Media Resource Guide core elements as guidance, the Office of Marketing and Communications should develop a formal strategy for UTMB Health’s social media program. Once the formal strategy is developed, the social media policy should be aligned and revised accordingly. (You can review a draft of the plan now.

    3) The Office of Marketing and Communications should develop formal guidelines and best practices to support social media strategy and policy including, but not limited to, terms of use, legal disclaimers, program ownership, monitoring, site/account approval and administration, and site administrator training. (See current policy and disclaimer)

    4) The Office of Marketing and Communications should require that institutionally branded social media sites be formally registered with UTMB Health. (Visit our site inventory tool, part of the Web Reboot project.)

    5) The Office of Marketing and Communications should develop a formal strategy for monitoring social media to protect the institutional brand from negative publicity or adverse reputational issues. (We are monitoring, and are working to formalize and enhance the program to better serve our many UTMB customers. This is a major area of focus for us.)

    6) The Office of Marketing and Communications should develop targeted training for individuals responsible for administering institutionally branded social media sites that detail proper procedures for managing these sites. Consideration should be given to this training being a prerequisite for site/account approval. (While the training programs are developed, we’ve been meeting with interested groups or individuals as requested. Contact us below for more information.) 

     You can read the full audit results online, and please contact us with questions.

  • Writing, convergence, social media and audience: how it all ties together

    Driving through Louisiana this weekend, I was having a conversation with my teenage son about potential careers and how things change. He’s an avid reader so we got on the topic of writing as a profession, and the many challenges and changes the field has undergone. Somewhere in there we talked about how we live at a time where there is more to read, material is easier to access , and more people are writing (present company included, no statement on quality). How all this content gets to audiences is very relevant to what we do as communicators and as readers.

    There’s an article I found useful that distills a lot of what’s been going on with content, authors and the channels that deliver them. It helps explain why Facebook (and other successful aggregators) matter. It’s a long read: https://medium.com/@yayitsrob/what-blogging-has-become-fea2e58b83b9

  • Organic reach on FB and Social Network Stats: 2015-2016

    Organic reach of posts by Facebook Business Pages

    More than ever, Facebook Business Pages need to “pay to play” (i.e. pay to boost/target their posts &/or buy ads vs. sending out “promotional” posts) in order to reach their followers’ Newsfeeds. Candis Hidalgo on Amazly.com provides additional tips to try to keep your FB page posts visible to your fans.

    • Encourage Fans To Use Interest Lists
    • Encourage Fans To Get Notifications From Your Page
    • Use Promotions In Combination With Facebook Ads

    Who uses which social networks in 2015 & projections for 2016
    An infographic on Adweek.com by by Carlos Monteiro featuring research from eMarketer.

    A few of the findings:

    • The majority of Instagram’s users are between the ages of 18-34. Instagram has 11.4 million users aged 17 and younger
    • Facebook has more users than any other social network
    • The Facebook demographic with the most growth is the 65+ crowd
    • While the 25-34 age group makes up the majority of Facebook’s users, the proportion of persons from this age group joining Facebook as new members has gone down relative to other age groups.

    Commenters question the absence of Snaphat, YouTube, LinkedIn and Google+, but there are interesting stats for Facebook, Twitter, Pinterest, Tumblr and Instagram. Despite issues with declining organic reach, Facebook will still have the largest share of users.

  • Free speech, social media and the workplace

    There’s a news item that caught our collective interest related to social media and free speech. It’s notable for a number of reasons: it’s in our market area and in health care, and about a topic that will be getting more official attention at UTMB in the coming year. The news item is about an employee at Memorial Hermann Southeast (in the Scarsdale area) who was fired for a Facebook post about the situation in Ferguson. 

    The post was unarguably insensitive, but beyond the content, it raises a lot of questions about where the line exists between personal life and work. It’s been a blurry divide for years; new initiatives we have planned related to policies and user guidelines at UTMB will hopefully help to steer people in the right direction. The work’s being driven by a review of our overall institutional use of social media and the programs/practices that support it. We’ll share a lot more about this in the coming weeks and future posts.       

    Here’s the full KHOU story:
    http://www.khou.com/story/news/local/2014/08/21/facebook-post-about-ferguson-leads-to-firing/14415813/