New Posting Guidelines and disclaimer text on UTMB Health Facebook page

UTMB Health’s Facebook page has some new “About” information. In additional to general info. about our history and how to make an appointment, there are now Posting Guidelines and disclaimer text. You can see entire addition here https://www.facebook.com/UTMB.edu/info Posting Guidelines and disclaimer text added are as follows. It has been approved by UTMB’s Office of …

View full post

Check / stop scheduled posts & Tweets in light of current events

I admit, I schedule some posts and Tweets. There are many events and newsworthy items always happening at UTMB, so I use scheduling as a reminder, and because I don’t assume followers see everything if it’s posted once. But here’s a lesson: be mindful of what you may have scheduled to run on social media …

View full post

Should hospitals have Facebook pages?

As reported in the American Journal of Medical Quality, initial research found that the number of “likes” on a hospital’s Facebook page is associated with quality, specifically lower 30-day mortality rates and higher patient recommendations. However, a hospital’s social media must be attended to regularly and with care. It’s about building relationships with past, current …

View full post

Ah, ever changing, Facebook!

Yep, it’s changing, AGAIN – mainly the news feed. Web view will look more like mobile apps which are also being revamped. Excerpts from an informative article posted on CNN.com follow – http://www.cnn.com/2013/03/07/tech/social-media/new-facebook-news-feed/index.html Chief Executive Mark Zuckerberg compared the revamped feed to a local newspaper and the new channels to the traditional sections, such as …

View full post

NYT: Users taking a break from Facebook?

The New York Times published a recent article drawing some observations from a new survey by Pew’s Internet and American Life Project. It dovetails to some extent with the theme on an earlier post. The article, for those of us with a professional interest in Facebook, is worth a read:    Facebook is the most popular social …

View full post
New Posting Guidelines and disclaimer text on UTMB Health Facebook pageCheck / stop scheduled posts & Tweets in light of current eventsShould hospitals have Facebook pages?Ah, ever changing, Facebook!NYT: Users taking a break from Facebook?

May 01

New Posting Guidelines and disclaimer text on UTMB Health Facebook page

Categories:

Facebook, Policy & Practices

by

UTMB Health’s Facebook page has some new “About” information. In additional to general info. about our history and how to make an appointment, there are now Posting Guidelines and disclaimer text. You can see entire addition here https://www.facebook.com/UTMB.edu/info

Posting Guidelines and disclaimer text added are as follows. It has been approved by UTMB’s Office of Institutional Compliance, so it may be used on other official UTMB Health Facebook pages as well.

Regarding UTMB Health’s Facebook page

UTMB Health wants to provide a friendly, informative and engaging community for our Facebook followers, and we encourage you to comment and share your opinions and stories in a courteous and respectful manner.

Posting Guidelines

Keep in mind that once you post something online, it may be read by thousands of others in our online community and beyond.

Therefore, we encourage everyone to use caution when sharing any personal information, and not to post medical information, clinical images or other sensitive content on our Facebook page or any of our other social media sites.

For your own privacy and protection, we encourage you not to share information such as your medical record number, financial information or any other information that you and/or your friends and relatives would not want strangers to know. Similarly, you should not post private, personal or sensitive information belonging to or about any other person or organization.

To maintain a positive and productive online community, please do not:
• Post material that infringes on the rights of any third party, including intellectual property, privacy or publicity rights.
• Post material that is unlawful, obscene, defamatory, threatening, harassing, abusive, slanderous, hateful, or embarrassing to any other person or entity as determined by UTMB Health in its sole discretion.
• Post advertisements or solicitations of business.
• Post chain letters or pyramid schemes.
• Impersonate another person.
• Allow any other person or entity to use your identification for posting or viewing comments.
• Post the same comment more than once or “spam.”

Likes and Links

Please be aware that the “likes” of and links to websites and Facebook fan pages belonging to other people and other organizations:
• do not constitute UTMB Health’s official or global endorsement of such people or organizations or of any products, services or publications offered by such people and organizations,
• do not signify UTMB Health’s agreement with or support of all information, views and opinions expressed by these people and organizations, and
• do not necessarily reflect UTMB Health’s official views.

Images, Location Services and Tagging

Please be aware that personal photos taken at and/or tagged to “UTMB” via location services and other location-based features may automatically be associated with UTMB’s page by Facebook, and appear/be available to the public via this page—UTMB has no control over this. Please be advised of this issue and review your Facebook privacy and photo management settings. Your privacy is important to us.

By using this site, you agree to these terms and agree that you will indemnify UTMB Health against any damages, losses, liabilities, judgments, costs or expenses arising out of a claim by a third party relating to any material you have posted on this site.

This post has no tag

Leave comment

Apr 16

Check / stop scheduled posts & Tweets in light of current events

Categories:

Facebook, Policy & Practices, Tips & Tricks, Twitter

by

I admit, I schedule some posts and Tweets. There are many events and newsworthy items always happening at UTMB, so I use scheduling as a reminder, and because I don’t assume followers see everything if it’s posted once. But here’s a lesson: be mindful of what you may have scheduled to run on social media channels in light of what’s actually happening out in the world. Apparently a well known Twitter “guru” didn’t shut down his Tweets yesterday as the tragic events at yesterday’s Boston Marathon unfolded. And, he was less than apologetic about it. If that’s a guru, I’ll gladly stay an amateur.
Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings

This post has no tag

Leave comment

Apr 01

Should hospitals have Facebook pages?

Categories:

Policy & Practices, Ratings and Rankings

by

As reported in the American Journal of Medical Quality, initial research found that the number of “likes” on a hospital’s Facebook page is associated with quality, specifically lower 30-day mortality rates and higher patient recommendations.
However, a hospital’s social media must be attended to regularly and with care. It’s about building relationships with past, current and potential patients.

Should Hospitals Have Facebook Pages?

Facebook May Find You a Good Hospital

This post has no tag

Leave comment

Mar 08

Ah, ever changing, Facebook!

Categories:

Facebook

by

Yep, it’s changing, AGAIN – mainly the news feed. Web view will look more like mobile apps which are also being revamped.

Excerpts from an informative article posted on CNN.com follow – http://www.cnn.com/2013/03/07/tech/social-media/new-facebook-news-feed/index.html

Chief Executive Mark Zuckerberg compared the revamped feed to a local newspaper and the new channels to the traditional sections, such as sports and business, you’d find there.

The main page, which Facebook is calling the “front page” to go with its newspaper metaphor, is adding categories so people can look at a more narrow feed of specific types of content as an alternative to the all-in-one view. There are views for all friends, most recent, close friends, music, photos, games and following.

Photos will show every single image your friends post as well as the photos posted by the pages you follow, including anything shared to Facebook from Instagram. The music channel will show a combination of nearby concerts, feeds from musicians you follow and the songs friends are listing to with third-party apps such as Spotify. The channels will appear on the mobile apps and Web versions of Facebook.

Article says, “Facebook wants to cut clutter.” We’ll see. New web version will roll out slowly starting Thursday, 3/8/13, and updated iOS and Android apps will be available in the coming weeks.

Tags:

Leave comment

Feb 06

NYT: Users taking a break from Facebook?

Categories:

Facebook

by

The New York Times published a recent article drawing some observations from a new survey by Pew’s Internet and American Life Project. It dovetails to some extent with the theme on an earlier post. The article, for those of us with a professional interest in Facebook, is worth a read:   

Facebook is the most popular social network in America — roughly two-thirds of adults in the country use it on a regular basis. But that doesn’t mean they don’t get sick of it.

A new survey by the Pew Research Center‘s Internet and American Life Project, conducted in December, found that 61 percent of current Facebook users admitted that they had voluntarily taken breaks from the site, for as many as several weeks at a time.

The main reasons for their social media sabbaticals were not having enough time to dedicate to pruning their profiles, an overall decrease in their interest in the site, and the general sentiment that Facebook was a major waste of time. (read full article)

This post has no tag

Leave comment

Jan 10

Review at your own risk?

Categories:

Ratings and Rankings

by

I’ve long been a believer in the power of consumer-generated ratings, and I still expect them to play a fairly significant and growing role in decisions people make about their health care. So I read with interest an article in Forbes about a backlash:

“…reviewers, take heed: If you feel a civic duty to post a scathing screed, warning others to steer clear of a particular establishment, like a restaurant or a hotel, or a service provider, like a doctor or a home contractor, you could face a defamation suit.”

The article makes some great points for both reviewers and reviewees. [Read it]

This post has no tag

Leave comment

Jan 09

Facebook traffic “plummets”?

Categories:

Facebook

by

We still get requests with some frequency from departments or areas at UTMB interested in developing a Facebook presence.  That’s not surprising; for the past couple of years, Facebook has to many people been the first thing they think of when “social media” gets uttered. Although the tool/community has lost some of its luster for some of us, it’s still a dominant force and a place where many, many people spend time.

So I was googling around and saw an interesting post from summer 2012 titled “Facebook Traffic Plummets in US.”  Turns out that in the US, millions of users have decided to disconnect, and the rate at which new users was signing up is way down from what it was at its peak. HOWEVER, before you start to dust off your MySpace account, keep the following stats in mind, as reported by Facebook in its recent  year in review:

  • One billion monthly active users as of October 2012.
  • Approximately 81% of monthly active users are outside the U.S. and Canada.
  • 584 million daily active users on average in September 2012.
  • 604 million monthly active users who used Facebook mobile products as of September 30, 2012.

I’m guessing we’ve not built our last Facebook page.

This post has no tag

Leave comment

Nov 02

Recap of recent video production presentation

Categories:

Tips & Tricks, YouTube

by

Missed the recent Web Video Workshop.  A recording of the workshop is available at:

                https://tegr.it/y/rnlx

If you have questions about what was presented or a video topic that may not have been discussed, or have a project to discuss, you may contact the presenters:

Raymond B. Curran
409.772.3724
rbcurran@utmb.edu

Christian Von Eschenbach
409.772.2260
cfvonesc@utmb.edu 

WE WANT YOUR INPUT. If you attended, did the session meet your expectations? How would you improve it? What are topics you’d like to see covered? Please send ideas, suggestions or additional questions to Pep Valdes (pvaldes@utmb.edu; 409.772.8780) or Don Brunder (dbrunder@utmb.edu; 409.772.8423).

This post has no tag

Leave comment

Oct 24

Web Video Workshop offered Tuesday, Oct. 30

Categories:

Tips & Tricks, YouTube

by

Is web video a tool you use (or want to use) in your role at UTMB? Join us next Tuesday for a special session featuring two of UTMB’s professional videographers, who will be sharing tricks, tips, tools and techniques. A brief presentation will be followed by discussion and ample time for questions.     

Raymond Curran and Christian Von Eschenbach will walk participants through video best practices and touch upon lighting, image quality, sound, editing, popular tools and publishing options.     

Web Video Tips, Tricks and Tools
Tuesday, Oct. 30
Noon to 1 p.m.
Levin Hall, Room 3.324

The session is part of the Educational Technology Forum, a monthly  program covering topics of interest in today’s academic setting, and is co-sponsored by the Social Media Workgroup. The session is free and open to anyone, although space is limited to about 50 participants. Light refreshments will be provided. For more information contact Don Brunder or Pep Valdes.

This post has no tag

Leave comment

Sep 10

#HereComesThePrez

Categories:

Policy & Practices, Tips & Tricks

by

Fast Company presents a great look at how President Obama and the White House team continue to blaze trails and lead the political pack in their use of social media. Ultimately, these political efforts share the same goal many of us do: to cross the divide from the digital world to the real one, to convert screen time into face time. From the article:

Whatever your political views, it’s hard to dispute Obama’s continued success in the social media sphere. While other high-profile politicians are present across the top networking sites, the President and his team always seem to be one step ahead. As we watch anxiously for Obama’s next digital move, there are many lessons to be learned about how to use social media to build your brand, whether you’re a company or an individual….

[View full article]

President Obama

This post has no tag

1 comment

Older posts «