If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.”
If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.” 10 Surprising …View full post
Leo Widrich of Buffer, in a Fastcompany article, answers the questions “How can I write great headlines for social networks and my blog? What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?” TLDR: More verbs, more pictures, keep it short. Read …View full post
You may remember from our meeting earlier this summer that elements of the UTMB Health Identity System are going to be reviewed and possibly revised this fall. One of the first “special uses” we recognized is the square image area used for profile pictures by most of the social channels (e.g. the profile photo on …View full post
Although everything about social media is subject to change often and rapidly, here’s GREAT information re: social media image sizes and other specs in one handy infographic. Complete Social Media Image Size Guide [INFOGRAPHIC]View full post
At our recent workshop, one of the questions that came up was about Pinterest. We shared that a few members of our community were experimenting with it, and a few others in health care had some nice campaigns built around it. It’s not, however, a platform we’ve made a lot of investments in yet. In this good Fast Company article, writer Ekaterina …View full post
Oct 01 2013
You may remember from our meeting earlier this summer that elements of the UTMB Health Identity System are going to be reviewed and possibly revised this fall. One of the first “special uses” we recognized is the square image area used for profile pictures by most of the social channels (e.g. the profile photo on Facebook). In these applications, our rectangular UTMB Health logo is tiny and barely legible.
We sought examples of what institutions similar to UTMB are doing:
Each of these organizations has a strong brand and well enforced visual standards. At the same time, each discovered a way to optimize the essence of their marks to work in social media. We made a case to do the same and have received approval to do so. We have developed a mark for social media only that plays off our brand and maximizes the “bullseye” quality that is the hallmark of the logo. It also is designed to be effective at any screen size, on any device, and to unify our social presence with a common, visually powerful mark.
The new graphic, along with examples of this “social media badge” in use on various platforms and links for files, are available for download.
We know this is a departure from the “never separate the orange box from the text” mantra of our identity standards, but feel it’s a good solution to unique opportunities offered by social tools. It dovetails with the approach we’ve taken with web browser favicons, which has served us well.
As the primary stakeholders and developers of our UTMB Health social media presence, we want and welcome your questions and feedback. We plan to pilot the mark (and invite you to do the same) through the fall, then we’ll assess and consider formally adopting it into the standards.
Sep 11 2013
Although everything about social media is subject to change often and rapidly, here’s GREAT information re: social media image sizes and other specs in one handy infographic.
Aug 06 2013
At our recent workshop, one of the questions that came up was about Pinterest. We shared that a few members of our community were experimenting with it, and a few others in health care had some nice campaigns built around it. It’s not, however, a platform we’ve made a lot of investments in yet. In this good Fast Company article, writer Ekaterina Walter makes a case and maps out some strategies:
Don’t know your second-degree followers from your short-term followers? You should. According to one recent study, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined. Marketers, start your browsers. [read article]
Aug 05 2013
How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic by mycleveragency]
What makes for an engaging post on different social media platforms, and when are the best times to post? Here’s an infographic with tips from mycleveragency.
How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts
Jul 26 2013
Facebook is no longer behind the curve on mobile advertising revenue. It accounts for 41 percent of their total second quarter ad revenue vs. virtually nothing a year ago. This success recently raised FB’s stock price by nearly 17 percent and their revenue by 53 percent! Now, about one in 20 posts on Newsfeeds is an ad. Next: how and when to introduce video ads.
“Facebook is the best channel for mobile app advertisers to purchase advertising,” according to Rob Jewell, chief executive of Spruce Media, a firm that helps advertisers like McDonald’s and the insurer Progressive to buy ads on the social network and measure their effectiveness.
Read more at Facebook is Erasing Doubts on Mobile
Jun 19 2013
As of June 12, 2013, hashtags are clickable and searchable on Facebook. Find out more at http://newsroom.fb.com/News/633/Public-Conversations-on-Facebook
May 01 2013
Recently, on the Facebook app for iPhone, something called Photos Taken Here appeared. The photos have been tagged to UTMB’s page, but we are not able to hide or delete them. (After an iPhone operating system and Facebook app update, they briefly disappeared only to reappear days later.)
We worked quickly with IS, Legal and Compliance to draft disclaimer text to address this matter in the “About” section of UTMB Health’s Facebook page. In addition to general info. about our history and how to make an appointment, there are now posting guidelines and disclaimer text (below). See entire “About” at https://www.facebook.com/UTMB.edu/info .
Other official UTMB Health Facebook pages may use this text as well.
Regarding UTMB Health’s Facebook page
UTMB Health wants to provide a friendly, informative and engaging community for our Facebook followers, and we encourage you to comment and share your opinions and stories in a courteous and respectful manner.
Keep in mind that once you post something online, it may be read by thousands of others in our online community and beyond.
Therefore, we encourage everyone to use caution when sharing any personal information, and not to post medical information, clinical images or other sensitive content on our Facebook page or any of our other social media sites.
For your own privacy and protection, we encourage you not to share information such as your medical record number, financial information or any other information that you and/or your friends and relatives would not want strangers to know. Similarly, you should not post private, personal or sensitive information belonging to or about any other person or organization.
To maintain a positive and productive online community, please do not:
• Post material that infringes on the rights of any third party, including intellectual property, privacy or publicity rights.
• Post material that is unlawful, obscene, defamatory, threatening, harassing, abusive, slanderous, hateful, or embarrassing to any other person or entity as determined by UTMB Health in its sole discretion.
• Post advertisements or solicitations of business.
• Post chain letters or pyramid schemes.
• Impersonate another person.
• Allow any other person or entity to use your identification for posting or viewing comments.
• Post the same comment more than once or “spam.”
Likes and Links
Please be aware that the “likes” of and links to websites and Facebook fan pages belonging to other people and other organizations:
• do not constitute UTMB Health’s official or global endorsement of such people or organizations or of any products, services or publications offered by such people and organizations,
• do not signify UTMB Health’s agreement with or support of all information, views and opinions expressed by these people and organizations, and
• do not necessarily reflect UTMB Health’s official views.
Images, Location Services and Tagging
Please be aware that personal photos taken at and/or tagged to “UTMB” via location services and other location-based features may automatically be associated with UTMB’s page by Facebook, and appear/be available to the public via this page—UTMB has no control over this. Please be advised of this issue and review your Facebook privacy and photo management settings. Your privacy is important to us.
By using this site, you agree to these terms and agree that you will indemnify UTMB Health against any damages, losses, liabilities, judgments, costs or expenses arising out of a claim by a third party relating to any material you have posted on this site.
Apr 16 2013
I admit, I schedule some posts and Tweets. There are many events and newsworthy items always happening at UTMB, so I use scheduling as a reminder, and because I don’t assume followers see everything if it’s posted once. But here’s a lesson: be mindful of what you may have scheduled to run on social media channels in light of what’s actually happening out in the world. Apparently a well known Twitter “guru” didn’t shut down his Tweets yesterday as the tragic events at yesterday’s Boston Marathon unfolded. And, he was less than apologetic about it. If that’s a guru, I’ll gladly stay an amateur.
Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings