Coke’s social media principles

Myra found and shared this link with me, and I really like the approach Coca-Cola took with their employees in addressing the needs and opportunities offered by social media. As they report, there are “5000 conversations” taking place daily about them. I think they took a wise stance in encouraging/advising their far-flung workforce to be part of those conversations.

http://www.thecoca-colacompany.com/socialmedia/

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