Two of our campus multimedia gurus are going to be putting together a one-hour workshop of tips and tricks for web-based video. The workshop will be free and open to the campus community. We are looking at some tentative dates in the next few weeks. Once we nail down details, we’ll send the information out.
UTMB Health’s Facebook page has some new “About” information. In additional to general info. about our history and how to make an appointment, there are now Posting Guidelines and disclaimer text. You can see entire addition here https://www.facebook.com/UTMB.edu/info Posting Guidelines and disclaimer text added are as follows. It has been approved by UTMB’s Office of …View full post
I admit, I schedule some posts and Tweets. There are many events and newsworthy items always happening at UTMB, so I use scheduling as a reminder, and because I don’t assume followers see everything if it’s posted once. But here’s a lesson: be mindful of what you may have scheduled to run on social media …View full post
As reported in the American Journal of Medical Quality, initial research found that the number of “likes” on a hospital’s Facebook page is associated with quality, specifically lower 30-day mortality rates and higher patient recommendations. However, a hospital’s social media must be attended to regularly and with care. It’s about building relationships with past, current …View full post
Yep, it’s changing, AGAIN – mainly the news feed. Web view will look more like mobile apps which are also being revamped. Excerpts from an informative article posted on CNN.com follow – http://www.cnn.com/2013/03/07/tech/social-media/new-facebook-news-feed/index.html Chief Executive Mark Zuckerberg compared the revamped feed to a local newspaper and the new channels to the traditional sections, such as …View full post
The New York Times published a recent article drawing some observations from a new survey by Pew’s Internet and American Life Project. It dovetails to some extent with the theme on an earlier post. The article, for those of us with a professional interest in Facebook, is worth a read: Facebook is the most popular social …View full post
The Internet is not friendly to the status quo. Remember Netscape? AOL? MySpace? Digg? (Insert many other “hot and hyped” web properties that withered). I was thinking of this the other day as I read about Facebook investor Peter Thiel’s sale of a majority of his stake in the social media juggernaut, and of similar declines after early investors bailed on Groupon, Angie’s List, and others. (Conversely, Yelp’s investors’ are holding on to their shares, possibly anticipating greater things to come?) The economics of online success are complex; consumers are finicky; the next “big thing” is always around the corner. Three years from now, is Facebook going to be a Google or an AOL?
I came across a great article recently and wanted to share it. We’ve spent a lot of energy and effort over the past few years developing a UTMB brand, something I’ve always heard defined as “a promise to our customers.” We tend to think of it as a thing, represented by artwork and associated with a specific typeface and defined colors, that you put on signs and business cards and t-shirts.
The article below reminds that a brand is nothing in/of itself; it is a byproduct of 1) having a great product/service, and 2) communicating that product/service well to people. The brand is not the product. Here’s the trippy part: The real brand is not owned by a company; it’s a notion (good or bad or nonexistent) that lives in people’s heads.
This article doesn’t get into social media, but when you talk communities, social impressions and interactions that flavor consumer opinion about us, it all comes full circle (the value of the promise/product, the service and communication).
Whether you love or love to hate McDonalds, few can argue with the corporation’s success (kazillions served). It should come as no surprise that McD has a sophisticated social media strategy in place. And in spite of their expertise and resources, things often don’t go as planned, even for them. Part of a successful strategy is understanding that control isn’t part of the equation. I found a lot to like in this article in Ragan’s PR Daily.
According to a recent article and some data in AdAge, YouTube is getting smaller in a metric that used to mean everything: views. The new focus in engagement; the move is likely to help content providers like UTMB, where we tend to have information-rich content that (hopefully) is more “sticky” than a kitten playing with yarn. From AdAge:
Since December, views on YouTube have dropped 28%, and March views are only slightly above what they were a year ago, startling for a site accustomed to breakneck growth.
It’s an intended consequence of the Google-owned site’s shift from a video search engine filled with snack-size content to a full-fledged, couch-potato-optimized entertainment destination. At YouTube, the “view” is out and “engagement” is in.
After investing $100 million to create content channels, YouTube’s focus has shifted from directing viewers to videos of skateboarding dogs to enticing them into longer, more engaging videos—the kind that are, not incidentally, more appealing to advertisers.
On March 15, YouTube altered its recommendation system to make the time spent with a video or channel a stronger indicator than a click in determining which videos to surface to a user.
We all love our moms. As a recent report by Nielsen says, “moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well.” Mothers are often the decision makers when it comes to family health decisions, so we really like to know where they are getting information, tips, researching reviews and generally spending time.
My thanks to Richard Foy for passing along a link to Vanderbilt University Medical Center’s social media resource site. It offers an interesting inside look at how another medical center set up their policies, practices and user resources. There’s a lot of of information to go through, but if you invest a few minutes you’ll undoubtedly learn a thing or two. Visit VUMC social media toolkit…
Since Facebook is supposed to change all pages to Timeline format TODAY (3/30/12), I finally bit the bullet!
I like our new cover image, and I hope y’all do too—all thanks to Pep Valdes! (www.facebook.com/UTMB.edu)
I haven’t taken a deep dive into the new timeline format, and it’s going to take some getting used to, but it offers interesting new features.
I attended a webinar about FB Timeline earlier this week by Shoutlet. They provided a great Q&A guide.
So, if you haven’t already taken the plunge, don’t be a sissy like me. Go ahead, start clicking and have fun! If you run into trouble, post questions here or email me at firstname.lastname@example.org. We’re all in this together! : )
Myra McCollum, social media manager
UTMB Health Public Affairs
A recent post by Saurage Research shared statistics revealing why fans ultimately “unlike” company pages on Facebook.
The leading reason (44%): the company posted updates too frequently. Compared to the percentage of fans who stop following pages based on life circumstances(12%), the percentage of fans who opt out because of frequent posts seems staggering. A close second reason (43%): wall too crowded with marketing posts.
In December 2011, the Clinical Enterprise Marketing Committee (CEMC) requested a review and recommendations related to social media activity at UTMB Health. A draft plan was presented to the group on March 7, and also shared with the Health System Web Task Force and about 40 other individuals who provided input as part of a work group on social media.
We’re currently soliciting input on the plan. You can access it at the link below, and send comments in via the feedback on this blog post, or directly to email@example.com.