As reported in the American Journal of Medical Quality, initial research found that the number of “likes” on a hospital’s Facebook page is associated with quality, specifically lower 30-day mortality rates and higher patient recommendations.
However, a hospital’s social media must be attended to regularly and with care. It’s about building relationships with past, current and potential patients.
If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.” 10 Surprising …View full post
Leo Widrich of Buffer, in a Fastcompany article, answers the questions “How can I write great headlines for social networks and my blog? What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?” TLDR: More verbs, more pictures, keep it short. Read …View full post
You may remember from our meeting earlier this summer that elements of the UTMB Health Identity System are going to be reviewed and possibly revised this fall. One of the first “special uses” we recognized is the square image area used for profile pictures by most of the social channels (e.g. the profile photo on …View full post
Although everything about social media is subject to change often and rapidly, here’s GREAT information re: social media image sizes and other specs in one handy infographic. Complete Social Media Image Size Guide [INFOGRAPHIC]View full post
At our recent workshop, one of the questions that came up was about Pinterest. We shared that a few members of our community were experimenting with it, and a few others in health care had some nice campaigns built around it. It’s not, however, a platform we’ve made a lot of investments in yet. In this good Fast Company article, writer Ekaterina …View full post
Mar 08 2013
Yep, it’s changing, AGAIN – mainly the news feed. Web view will look more like mobile apps which are also being revamped.
Excerpts from an informative article posted on CNN.com follow – http://www.cnn.com/2013/03/07/tech/social-media/new-facebook-news-feed/index.html
Chief Executive Mark Zuckerberg compared the revamped feed to a local newspaper and the new channels to the traditional sections, such as sports and business, you’d find there.
The main page, which Facebook is calling the “front page” to go with its newspaper metaphor, is adding categories so people can look at a more narrow feed of specific types of content as an alternative to the all-in-one view. There are views for all friends, most recent, close friends, music, photos, games and following.
Photos will show every single image your friends post as well as the photos posted by the pages you follow, including anything shared to Facebook from Instagram. The music channel will show a combination of nearby concerts, feeds from musicians you follow and the songs friends are listing to with third-party apps such as Spotify. The channels will appear on the mobile apps and Web versions of Facebook.
Article says, “Facebook wants to cut clutter.” We’ll see. New web version will roll out slowly starting Thursday, 3/8/13, and updated iOS and Android apps will be available in the coming weeks.
Feb 06 2013
The New York Times published a recent article drawing some observations from a new survey by Pew’s Internet and American Life Project. It dovetails to some extent with the theme on an earlier post. The article, for those of us with a professional interest in Facebook, is worth a read:
Facebook is the most popular social network in America — roughly two-thirds of adults in the country use it on a regular basis. But that doesn’t mean they don’t get sick of it.
A new survey by the Pew Research Center‘s Internet and American Life Project, conducted in December, found that 61 percent of current Facebook users admitted that they had voluntarily taken breaks from the site, for as many as several weeks at a time.
The main reasons for their social media sabbaticals were not having enough time to dedicate to pruning their profiles, an overall decrease in their interest in the site, and the general sentiment that Facebook was a major waste of time. (read full article)
Jan 09 2013
We still get requests with some frequency from departments or areas at UTMB interested in developing a Facebook presence. That’s not surprising; for the past couple of years, Facebook has to many people been the first thing they think of when “social media” gets uttered. Although the tool/community has lost some of its luster for some of us, it’s still a dominant force and a place where many, many people spend time.
So I was googling around and saw an interesting post from summer 2012 titled “Facebook Traffic Plummets in US.” Turns out that in the US, millions of users have decided to disconnect, and the rate at which new users was signing up is way down from what it was at its peak. HOWEVER, before you start to dust off your MySpace account, keep the following stats in mind, as reported by Facebook in its recent year in review:
- One billion monthly active users as of October 2012.
- Approximately 81% of monthly active users are outside the U.S. and Canada.
- 584 million daily active users on average in September 2012.
- 604 million monthly active users who used Facebook mobile products as of September 30, 2012.
I’m guessing we’ve not built our last Facebook page.
Nov 02 2012
Missed the recent Web Video Workshop. A recording of the workshop is available at:
If you have questions about what was presented or a video topic that may not have been discussed, or have a project to discuss, you may contact the presenters:
Raymond B. Curran
Christian Von Eschenbach
WE WANT YOUR INPUT. If you attended, did the session meet your expectations? How would you improve it? What are topics you’d like to see covered? Please send ideas, suggestions or additional questions to Pep Valdes (email@example.com; 409.772.8780) or Don Brunder (firstname.lastname@example.org; 409.772.8423).
Oct 24 2012
Is web video a tool you use (or want to use) in your role at UTMB? Join us next Tuesday for a special session featuring two of UTMB’s professional videographers, who will be sharing tricks, tips, tools and techniques. A brief presentation will be followed by discussion and ample time for questions.
Raymond Curran and Christian Von Eschenbach will walk participants through video best practices and touch upon lighting, image quality, sound, editing, popular tools and publishing options.
Web Video Tips, Tricks and Tools
Tuesday, Oct. 30
Noon to 1 p.m.
Levin Hall, Room 3.324
The session is part of the Educational Technology Forum, a monthly program covering topics of interest in today’s academic setting, and is co-sponsored by the Social Media Workgroup. The session is free and open to anyone, although space is limited to about 50 participants. Light refreshments will be provided. For more information contact Don Brunder or Pep Valdes.
Sep 10 2012
Fast Company presents a great look at how President Obama and the White House team continue to blaze trails and lead the political pack in their use of social media. Ultimately, these political efforts share the same goal many of us do: to cross the divide from the digital world to the real one, to convert screen time into face time. From the article:
Whatever your political views, it’s hard to dispute Obama’s continued success in the social media sphere. While other high-profile politicians are present across the top networking sites, the President and his team always seem to be one step ahead. As we watch anxiously for Obama’s next digital move, there are many lessons to be learned about how to use social media to build your brand, whether you’re a company or an individual….
Sep 07 2012
Two of our campus multimedia gurus are going to be putting together a one-hour workshop of tips and tricks for web-based video. The workshop will be free and open to the campus community. We are looking at some tentative dates in the next few weeks. Once we nail down details, we’ll send the information out.
Sep 07 2012
The Internet is not friendly to the status quo. Remember Netscape? AOL? MySpace? Digg? (Insert many other “hot and hyped” web properties that withered). I was thinking of this the other day as I read about Facebook investor Peter Thiel’s sale of a majority of his stake in the social media juggernaut, and of similar declines after early investors bailed on Groupon, Angie’s List, and others. (Conversely, Yelp’s investors’ are holding on to their shares, possibly anticipating greater things to come?) The economics of online success are complex; consumers are finicky; the next “big thing” is always around the corner. Three years from now, is Facebook going to be a Google or an AOL?