By now you’ve likely heard about the recent Heartbleed security flaw. If not, here is a good FAQ:
Q. and A. on Heartbleed: A Flaw Missed by the Masses
If you haven’t already, you should change the passwords on UTMB third-party tools including social media accounts. Here is a list of affected media:
The Heartbleed Hit List: The Passwords You Need to Change Right Now
One UTMB department’s Twitter account was hacked and posted spam yesterday. It wasn’t terrible spam, but not something that UTMB would endorse or promote. It was nipped in the bud, deleted and password changed. Hope this info. will help prevent further breaches of this sort.
You work to come up with interesting content and creative Facebook posts to get comments, Likes, Shares and ultimately more page Likes or followers. But that can’t happen if Facebook isn’t letting your posts reach your followers’ newsfeeds. Unless you’re willing to pay to “boost” posts or buy ads, that’s the reality for business pages on Facebook.
I’ve certainly noticed a drop in UTMB’s Facebook Page reach. The page has close to 5,100 Likes. Its posts, whether initiated on the page itself or through the social media monitoring tool we use, Meltwater Buzz, are reaching 50 to 200 people. Woohoo.
Except the post for Ben & Jerry’s recent Free Cone Day whose donations benefited Galveston’s Ronald McDonald House. That reached more than 800. Free ice cream gets through (and is shared). Groundbreaking scientific research, not so much.
This week information about declining Facebook reach has been plentiful. Among what I’ve seen that may help other UTMB Facebookers: Read More»
Who among us hasn’t solicited and often heeded the advice of other shoppers while perusing the pages of Amazon.com, avoiding those products with one or two stars, electing instead to drop our hard-earned coin on those with four or five stars. Most of us add an additional level of buyer sophistication to the analysis: we know to look for and heed the advice of the masses. Two or three total reviews either way: Meh. But two or three hundred reviews, and we know the advice is solid. (Amazon ratings are one of the first and most widely used forms of social media: it’s communities of interest sharing experiences online, even if the experiences are with a toaster oven. But that’s another post.)
Now what about when the “product” is a knee replacement or a new family medicine doctor? One would think consumer reviews would be a natural, and sure enough, we are starting to see more people rating their docs and other care givers online. Unfortunately, the numbers aren’t there yet in terms of people, there’s little oversight or accountability, and as the article below highlights, there are potential pitfalls for both patients and practitioners. Definitely worth keeping an eye on this, but in the meantime, buyer beware.
How Doctors Are Losing The War Against Trolls
In the untamed world of online comment sections, no one is more vulnerable to criticism than doctors, who are restricted by confidentiality laws from defending themselves against even the most outland…
SURPRISE! More changes in the social space. So what’s the latest newness? Late January, the blog Buffer featured an article by Belle Beth Cooper who does a good job summarizing the latest batch of changes, primarily on FB and Twitter. It’s worth a read.
Popular Science article about how Facebook will mine data about us from our posted photos and videos. Pretty creepy!
Instead of targeting ads to users based on keywords written in Facebook posts, the algorithms would analyze a video of say, you at the beach with some friends. The algorithm might then learn what beer you’re drinking lately, what brand of sunscreen you use, who you’re hanging out with, and guess whether you might be on vacation.
If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.”
Leo Widrich of Buffer, in a Fastcompany article, answers the questions “How can I write great headlines for social networks and my blog? What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?” TLDR: More verbs, more pictures, keep it short. Read the full article.
You may remember from our meeting earlier this summer that elements of the UTMB Health Identity System are going to be reviewed and possibly revised this fall. One of the first “special uses” we recognized is the square image area used for profile pictures by most of the social channels (e.g. the profile photo on Facebook). In these applications, our rectangular UTMB Health logo is tiny and barely legible.
We sought examples of what institutions similar to UTMB are doing:
Although everything about social media is subject to change often and rapidly, here’s GREAT information re: social media image sizes and other specs in one handy infographic.
Complete Social Media Image Size Guide [INFOGRAPHIC] (SOURCE: jeffberezny.com)
At our recent workshop, one of the questions that came up was about Pinterest. We shared that a few members of our community were experimenting with it, and a few others in health care had some nice campaigns built around it. It’s not, however, a platform we’ve made a lot of investments in yet. In this good Fast Company article, writer Ekaterina Walter makes a case and maps out some strategies:
Don’t know your second-degree followers from your short-term followers? You should. According to one recent study, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined. Marketers, start your browsers. [read article]