Many of you knew and worked with our colleague Myra McCollum; for many years Myra helped guide our institutional foray into social media and helped craft many of the practices and policies that we employ at UTMB today. Myra retired in December, and is enjoying her well-earned break.
It is my pleasure to share that Tamara Sherrod has officially joined the Marketing & Communication Digital Team, as our new point person on social media. She brings tremendous talent and energy to the position, along with great past relevant experience that was bolstered by her shadowing and backing up Myra for several months. Tamara knows the role, understands the technology and is plugged into our institution.
She has already hit the ground running, and is the perfect person to build on past work, forge new relationships and keep us on moving ahead in what is a very dynamic and important area of consumer engagement.
We are looking forward to engaging and re-connecting with all of you, and will be seeking opportunities to introduce Tamara in person. In the meantime, you may reach her with questions or for assistance at tasherro(at)utmb.edu or ext. 78336.
Tamara’s charge will be to help us mine the many opportunities and safely navigate around the pitfalls of social media. Among her roles, she will be offering user education, doing outreach and providing support and coordination for key partners like you.
Please join me in congratulating Tamara and welcoming her to the role.
Have a professional interest in social media (or marketing or web development or business or communication or…)? There’s an article you need to read. Wired recently posted a piece by Davey Alba about Facebook. It speaks to topics that help justify/validate why so much of our social strategy at UTMB focuses on Facebook, and why a lot of our digital work centers on mobile. There’s too much great information in the article to try and summarize.Please take a look.
Have you noticed that your Facebook page looks different? If it doesn’t yet, it probably will soon.
You may need to do some reformatting as the profile photo is no longer at the bottom left of the cover banner image. Also, the name of your page is no longer superimposed over the cover image. So, the profile photo will no longer cover up anything in the cover image, and the readability of the page name on top of an image will no longer be an issue – hooray! At least, not until Facebook changes its format again, which as one blogger writes, “Facebook changes happen more regularly than my teenager changes his socks… ” Her blog post has good information about these changes as does this video.
To change the order of appearance of the elements on your page, click on Manage Tabs under your profile image – drag to reorder and Save changes.
Last summer we worked with a team from Audit Services on a comprehensive review of our institutional social media program; we recapped it here. One of the needs identified in the plan was user training for people charged with administering institutionally branded social media sites. Today we’re pleased to be able to allow you to view that training, in a fairly concise and self-paced, PDF-based training module.
We plan to use this approximately 20-slide training module as the basis for additional training (including some in-person instruction) and brief, topic-specific modules. We’re really interested in your feedback and thoughts about this first public version. We anticipate that this training or something like it will be a prerequisite for those requesting and/or managing official UTMB social media sites going forward. We want to ensure that the training is useful, accessible and not overly burdensome.
You can access the training here. (PDF, iSpace link)
Please let us know what you think. Send feedback to firstname.lastname@example.org.
Have you noticed a change in your Home timeline on Twitter? Now, top tweets of interest to you (determined by Twitter) appear at top of your timeline followed by real-time tweets of those you follow. Unlike Facebook, you still see all posts of everyone you follow in real time. Maybe a little algorithm is a good thing.
From WIRED magazine, What You Need to Know About Twitter’s Algorithmic Timeline
Reposted from HubSpot Blogs – see full blog post
“So … When’s the best time to post content to social media?
Unfortunately, there’s no perfect answer. Different businesses may find different days and times work best for them. In fact, timing often depends on the platform you’re using, how your target audience interacts with that platform, the region(s) you’re targeting, the content of your post (e.g. funny or serious), and your goals (e.g. clicks versus shares).
That being said, there is ample data out there on optimal times to post on Facebook, Twitter, LinkedIn, Pinterest, and Instagram. In the infographic below, we’ve pulled together data and research collected by the folks at CoSchedule from a variety of sources, including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company, and KISSmetrics.
Think of this data as a general guideline, and use it to help you find the optimal posting times for your business.”
If you’ve been following our work, you know registration of new and exitsing UTMB social media sites was one of the recommendations that came out of an internal audit done in August of 2014 (summarized here).
The target was to have this component (registration mechanism for social sites and site owners) in place by Dec. 31, 2015. The form and process to register all UTMB-related social media sites are now ready: it’s online, simple and and convenient.
While we’re initially focusing on NEW site requests (we’ll direct any new queries down this path), users may also add their existing sites. (We’re focusing on new sites because many existing sites are already in our inventory, and with a little more development we may be able to save people a bit of additional effort.)
1) To request a new site (or register an existing one not in the inventory): [Visit this form]
2) Log in using your UTMB user name and password
3) Fill out the fields and hit submit
For new sites, approval will be aligned according to the Guidelines for UTMB Health Social Media Accounts, and against the current inventory of UTMB social media accounts.
A new set of guidelines is being proposed to help manage the use of social media at UTMB. The guidelines seek to help formalize UTMB’s social media programs, provide additional oversight, standards and resources including training.
The document is a draft; your input is welcome and appreciated.
Provide feedback by commenting on this blog post or emailing email@example.com.
Last summer, a team from across the institution worked on a comprehensive review of UTMB’s social media program, looking for best practices, gaps and opportunities. Based on recommendations from the audit, a risk assessment was completed earlier this year. Additional work is planned through 2016, which will include updates to UTMB’s policies, the development of social media training, and new requirements related to site registration.
One audit recommendation involved the development/update of a comprehensive strategy for UTMB’s social media program. Using core elements from the Texas Department of Information Resources Social Media Resource Guide, a draft strategy document was created. Your input is welcome; once the formal strategy is developed, the institutional social media policy will be aligned and revised accordingly. (See current policy and disclaimer)
Please review the draft strategy document; provide feedback by commenting on this blog post or emailing firstname.lastname@example.org.
You can read the full audit results online, and please contact us with questions.
Late last year, we worked with a team from Audit Services on a comprehensive review of our institutional social media program, looking for best practices, gaps, opportunities. The report was shared with executive leadership and many key stakeholders, and since then we’ve been moving ahead with development and implementation. The project shares many similarities and in many places intersects with our transformative “Web Reboot” project.
There were are a few common themes in our audit recommendations, largely centered on formalization of the program, providing additional oversight, creating more standards and policies governing use, and offering more training and additional monitoring. Here’s what it said:
1) The Office of Marketing and Communications, working with the Office of Information Security (OIA), should conduct a risk assessment of institutionally branded social media sites. This assessment process should include identifying and evaluating associated risks and developing an action plan to mitigate those risks. (This has been completed.)
2) Using the DIR Social Media Resource Guide core elements as guidance, the Office of Marketing and Communications should develop a formal strategy for UTMB Health’s social media program. Once the formal strategy is developed, the social media policy should be aligned and revised accordingly. (You can review a draft of the plan now.
4) The Office of Marketing and Communications should require that institutionally branded social media sites be formally registered with UTMB Health. (Visit our site inventory tool, part of the Web Reboot project.)
5) The Office of Marketing and Communications should develop a formal strategy for monitoring social media to protect the institutional brand from negative publicity or adverse reputational issues. (We are monitoring, and are working to formalize and enhance the program to better serve our many UTMB customers. This is a major area of focus for us.)
6) The Office of Marketing and Communications should develop targeted training for individuals responsible for administering institutionally branded social media sites that detail proper procedures for managing these sites. Consideration should be given to this training being a prerequisite for site/account approval. (While the training programs are developed, we’ve been meeting with interested groups or individuals as requested. Contact us below for more information.)