Monthly Archives: May 2012

The Big McD and control of social media

Whether you love or love to hate McDonalds, few can argue with the corporation’s success (kazillions served). It should come as no surprise that McD has a sophisticated social media strategy in place. And in spite of their expertise and resources, things often don’t go as planned, even for them. Part of a successful… Read more »

YouTube moving toward quality over quantity

According to a recent article and some data in AdAge, YouTube is getting smaller in a metric that used to mean everything: views. The new focus in engagement;  the move is likely to help content providers like UTMB, where we tend to have information-rich content that (hopefully) is more “sticky” than a kitten… Read more »