Fast Company offers a “Pinterest Guide”

At our recent workshop, one of the questions that came up was about Pinterest. We shared that a few members of our community were experimenting with it, and a few others in health care had some nice campaigns built around it. It’s not, however, a platform we’ve made a lot of investments in yet. In this good Fast Company article, writer Ekaterina Walter makes a case and maps out some strategies:

Don’t know your second-degree followers from your short-term followers? You should. According to one recent study, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined. Marketers, start your browsers. [read article]