Changing of the (social media) guard…

Many of you knew and worked with our colleague Myra McCollum; for many years Myra helped guide our institutional foray into social media and helped craft many of the practices and policies that we employ at UTMB today. Myra retired in December, and is enjoying her well-earned break. It is… Read more »

The world wide Facebook

Have a professional interest in social media (or marketing or web development or business or communication or…)? There’s an article you need to read. Wired recently posted a piece by Davey Alba about Facebook. It speaks to topics that help justify/validate why so much of our social strategy at UTMB… Read more »

The Big McD and control of social media

Whether you love or love to hate McDonalds, few can argue with the corporation’s success (kazillions served). It should come as no surprise that McD has a sophisticated social media strategy in place. And in spite of their expertise and resources, things often don’t go as planned, even for them. Part of a successful… Read more »

Let the fun and games begin. Again.

Welcome to our social media workgroup. As background, we at UTMB Health have been closely watching social media and its effect on the marketplace and consumer behavior for several years. Many of us and many of you are already active in social media, either professionally or personally, and are familiar… Read more »